Xiaomi is the No.1 Smartphone Brand in India for Q4 2018 : Counterpoint!

Hello MIUI’ers, Good news is here! Xiaomi was the leading smartphone vendor in India for fourth quarter of 2018 and the overall year as well, according to Counterpoint Research’s latest report.

With a market share of 27 percent, Chinese handset maker Xiaomi took a clear lead over Samsung which had 22 percent share in the Indian smartphone shipments in the fourth quarter of 2018, Counterpoint Research said on Friday.

In the smartphone market, Xiaomi had its highest shipments in 2018, driving by strong product portfolio and aggressive channel strategy. Xiaomi’s expansion of its offline presence has also helped it make gains in the segment, according to the research firm. The Chinese brand had a 28 per cent market share in 2018, with its Q4 share being 27 per cent.

The over mobile phone shipments in India grew by 11 per cent, while smartphone shipments grew 10 per cent. India was also the fastest-growing smartphone market in 2018 with an annual growth rate of 10 per cent, according to Counterpoint.

Xiaomi also dominated CY2018 with a market share of 28 percent while Samsung grabbed 24 percent share in the same period as India’s overall smartphone shipments grew 10 percent.

“India is the second largest smartphone market in the world after China. It has just surpassed 430 million smartphone users. However, this accounts for just 45 percent of the potential total addressable market for smartphones; India is underpenetrated relative to many other markets,” Karn Chauhan, Research Analyst at Counterpoint Research, said in a statement.

“This was one of the key reasons for its growth in 2018 where not only new users shifted towards smartphones but there was a healthy upgrade within price tiers, especially from entry-level smartphones to the mid-tier segment,” added Chauhan.

Among other top smartphone players in the fourth quarter of 2018 was Vivo, with nine percent market share, new player Realme with a close eight percent share and OPPO with seven percent share.

“We saw key players gaining share while smaller brands exited the market as competition intensified. However, this doesn’t mean there is no room for new players. Realme, which started operations in Q2 2018, entered the top five brands in 4Q 2018, reaching more than four million users faster than any other brand,” said Anshika Jain, Research Analyst at Counterpoint Research.

“Going forward, we expect brands to consolidate their positions by driving multi-channel and aggressive product strategies in a bid to target users beyond Tier-2 and Tier-3 cities,” Jain added.

Overall, the India mobile phone shipments crossed 330 million units for the first time, with smartphones capturing almost 44 percent of the total volume in 2018.

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