Welcome Fellow Mi Fans, Meet Xiaomi POCO F1 – The first flagship smartphone from POCO by Xiaomi. POCO F1 sports Qualcomm’s flagship processor Snapdragon™ 845, an octa-core CPU of 2.8GHz maximum clock speed supported by up to 8GB LPDDR4x RAM. Coupled with LiquidCool Technology allows it to provide sustained peak performance, not just momentary performance. Features a 12MP + 5MP Dual Pixel AI dual camera setup. The main camera sensor is Sony IMX363, massive 1.4 µm pixels, Dual Pixel Autofocus, and Multi-frame noise reduction. On the front, it sports a 20MP high-res front camera and IR Face unlock. POCO F1 also boasts of a massive 4000mAh (typ) battery with Quick Charge™3.0 to keep you going all-day long.
Xiaomi has long sold devices that punch above their price class, but now the company is taking the bang for your buck even further. Poco is the company’s new budget-focused brand that will be used first in India before coming to other parts of the world. The first Pocophone device is the F1, which has flagship features, including a top-of-the-line processor, but will sell for even less than many of Xiaomi’s already aggressively priced devices.
Jai Mani, the lead product manager for Xiaomi’s India ambitions, tells me that the company scoured Reddit forums while developing the F1, seeing users write that what they wanted were bigger batteries and a decent processor, but lamenting that “we’re geeks, no one will listen to us.” Those comments inspired the product team to incorporate the Pocophone F1’s big battery and high-end processor.
The Poco F1 is priced and specced competitively with the OnePlus 6, which has been very popular in India since its release. In developing markets where many tech companies like Apple face stagnating growth and growing regulation, Xiaomi continues to do well, especially in India. In Q2 2018, the company grew 106 percent year over year, selling 3.3 million units of the low-end Redmi 5A in the country and beating out the likes of Samsung, Vivo, and Oppo.
The Poco F1 is a much more premium offering than the Redmi 5A. The Snapdragon 845 processor is far more powerful than anything used in the Redmi line. Its display has got decent color contrast, and its max brightness setting is bright enough. Yet it uses Gorilla Glass 3, which is a part Xiaomi had handy in its supply chain. The outdated nature of the glass (we’re on Gorilla Glass 6 already) demonstrates Xiaomi’s cost-cutting methods — it used older materials to cut costs so it could spend more on other components.
India will be the first market for the device, though Xiaomi says it plans to expand the Poco brand to its other global markets in the future. Storage options range from 64GB, 128GB, and 256GB, with regional prices hovering in the 21,000 rupees to 30,000 rupees. The 6GB/64GB model is launching in India at 20,999 rupees ($300), while the most expensive model is the 29,999-rupee ($429) “Armored Edition” with 8GB of RAM and 256GB of storage.